Anjana Vas
Product Designer
Anjana Vas
Product Designer
Anjana Vas
Product Designer
Exploring what's next
Hi! I'm
Anjana Vas
a
Product Designer
building
AI Agents
and design culture at startups in SF.
Currently the Founding Product Designer at Genmark, building an agentic marketing platform and AI employees with a team of 10.
Software
My creative toolbox
Software
My creative toolbox
Software
My creative toolbox
Figma
Design systems, high-fidelity prototyping
Figma
Design systems, high-fidelity prototyping
Figma
Design systems, high-fidelity prototyping
v0, Lovable, Bolt
Quick prototyping, ideation, iteration
v0, Lovable, Bolt
Quick prototyping, ideation, iteration
v0, Lovable, Bolt
Quick prototyping, ideation, iteration
Adobe Creative Suite
InDesign, Photoshop, After Effects, Premier Pro
Adobe Creative Suite
InDesign, Photoshop, After Effects, Premier Pro
Adobe Creative Suite
InDesign, Photoshop, After Effects, Premier Pro
Resume
My work experience
Genmark
/
01
Leading design for an AI-first marketing platform
Product Ownership:
Designed MVP from scratch using Untitled UI in Figma.
AI Agent Design:
Designed behavior configuration and workspace setup.
Cross-Functional Work:
Deployed MVP with founder, engineers and PM.
Nov '24 - Present
Genmark
/
01
Leading design for an AI-first marketing platform
Product Ownership:
Designed MVP from scratch using Untitled UI in Figma.
AI Agent Design:
Designed behavior configuration and workspace setup.
Cross-Functional Work:
Deployed MVP with founder, engineers and PM.
/3-5 weeks/
Genmark
/
01
Leading design for an AI-first marketing platform
Product Ownership:
Designed MVP from scratch using Untitled UI in Figma.
AI Agent Design:
Designed behavior configuration and workspace setup.
Cross-Functional Work:
Deployed MVP with founder, engineers and PM.
Nov '24 - Present
Acheul
/
02
Shaping outdoor-first AR
Brand positioning:
Shaped the only full-FOV AR for outdoor use.
End-to-end design:
Built first prototype for everyday AR use.
Vision storytelling:
Designed pitch video for investors.
Dec'22-Apr'23, Dec-Oct'24
Acheul
/
02
Shaping outdoor-first AR
Brand positioning:
Shaped the only full-FOV AR for outdoor use.
End-to-end design:
Built first prototype for everyday AR use.
Vision storytelling:
Designed pitch video for investors.
/3-5 weeks/
Acheul
/
02
Shaping outdoor-first AR
Brand positioning:
Shaped the only full-FOV AR for outdoor use.
End-to-end design:
Built first prototype for everyday AR use.
Vision storytelling:
Designed pitch video for investors.
Dec'22-Apr'23, Dec-Oct'24
Scalvy
/
03
Web design for EV powertrain provider
Visual storytelling:
Designed 3D hero in Rhino & KeyShot.
Content design:
Refined value prop and narrative flow.
Full delivery:
Implemented site in Wix.
Sept '23 - Nov '23
Scalvy
/
03
Web design for EV powertrain provider
Visual storytelling:
Designed 3D hero in Rhino & KeyShot.
Content design:
Refined value prop and narrative flow.
Full delivery:
Implemented site in Wix.
/3-5 weeks/
Scalvy
/
03
Web design for EV powertrain provider
Visual storytelling:
Designed 3D hero in Rhino & KeyShot.
Content design:
Refined value prop and narrative flow.
Full delivery:
Implemented site in Wix.
Sept '23 - Nov '23
Tasknova
/
04
Early prototype for AI-powered outbound sales platform
Product design:
Crafted early prototype for AI-powered sales outreach.
Investor demo:
Turned the product from engineer to sales user–focused.
Sept '23 - Nov '23
Tasknova
/
04
Early prototype for AI-powered outbound sales platform
Product design:
Crafted early prototype for AI-powered sales outreach.
Investor demo:
Turned the product from engineer to sales user–focused.
/3-5 weeks/
Tasknova
/
04
Early prototype for AI-powered outbound sales platform
Product design:
Crafted early prototype for AI-powered sales outreach.
Investor demo:
Turned the product from engineer to sales user–focused.
Sept '23 - Nov '23
FAQ
Got Questions?
Got Questions?
01/
What are your strengths?
In my jobs, I've been known as the social person who brings the team together to play games and laugh. My roles have been at early-stage startups as the only designer, so I'm good at owning projecs, thinking big picture and also getting the small details done well.
02/
What's a mistake you've made and learned from?
At Genmark, the Marketing Lead and I were set to create a website for the agency leg of the business. He was good at getting the content done, I was good at visual design. I organized the content and made a beautiful site that read well, and answered the questions a viewer would have. The marketer wanted some edits done, so he made them himself which hurt the visual quality of the site, and I was concerned about appearing rude if I expressed what I believed- that we'd be quicker if he owns content and I own design. We reworked on each other's work for a month, and in the end, I learned I would have saved us a lot of time if I had been honest at the start. Critical feedback isn't rude. We just need to have a foundation of trust that we're both here to make Genmark a success.
03/
How do you collaborate with teams?
When testing Genmark, we saw that marketers and business owners didn't really trust the recommendations that the platform was giving them because there was no visibility into how the recommendations came to be and why they'd work. I worked with the engineering team to understand what was happening in the backend, and communicated it to the user through the UI. Recommendations were based on competitors' marketing campaigns and posts, trends, and available assets from the busienss. This background gave users a reason to trust Genmark's recommnedations. I've worked with the founder to brainstorm vision. Even though what we're imagining is out in the future, it defines the foundation we set in the MVP. I've worked with sales to get an understanding of what specifically is being sold, and the value we provide over competitors in a specific aspect- we're selling simplicity and strategy, so I need to make genmark feel like a strategic partner in everything it does, not just the campaign/post recommendation parts.
04/
What kind of roles are you looking for right now?
I love new tech. I’m especially drawn to agentic products that rethink old workflows with new AI capabilities.
01/
What are your strengths?
In my jobs, I've been known as the social person who brings the team together to play games and laugh. My roles have been at early-stage startups as the only designer, so I'm good at owning projecs, thinking big picture and also getting the small details done well.
02/
What's a mistake you've made and learned from?
At Genmark, the Marketing Lead and I were set to create a website for the agency leg of the business. He was good at getting the content done, I was good at visual design. I organized the content and made a beautiful site that read well, and answered the questions a viewer would have. The marketer wanted some edits done, so he made them himself which hurt the visual quality of the site, and I was concerned about appearing rude if I expressed what I believed- that we'd be quicker if he owns content and I own design. We reworked on each other's work for a month, and in the end, I learned I would have saved us a lot of time if I had been honest at the start. Critical feedback isn't rude. We just need to have a foundation of trust that we're both here to make Genmark a success.
03/
How do you collaborate with teams?
When testing Genmark, we saw that marketers and business owners didn't really trust the recommendations that the platform was giving them because there was no visibility into how the recommendations came to be and why they'd work. I worked with the engineering team to understand what was happening in the backend, and communicated it to the user through the UI. Recommendations were based on competitors' marketing campaigns and posts, trends, and available assets from the busienss. This background gave users a reason to trust Genmark's recommnedations. I've worked with the founder to brainstorm vision. Even though what we're imagining is out in the future, it defines the foundation we set in the MVP. I've worked with sales to get an understanding of what specifically is being sold, and the value we provide over competitors in a specific aspect- we're selling simplicity and strategy, so I need to make genmark feel like a strategic partner in everything it does, not just the campaign/post recommendation parts.
04/
What kind of roles are you looking for right now?
I love new tech. I’m especially drawn to agentic products that rethink old workflows with new AI capabilities.
01/
What are your strengths?
In my jobs, I've been known as the social person who brings the team together to play games and laugh. My roles have been at early-stage startups as the only designer, so I'm good at owning projecs, thinking big picture and also getting the small details done well.
02/
What's a mistake you've made and learned from?
At Genmark, the Marketing Lead and I were set to create a website for the agency leg of the business. He was good at getting the content done, I was good at visual design. I organized the content and made a beautiful site that read well, and answered the questions a viewer would have. The marketer wanted some edits done, so he made them himself which hurt the visual quality of the site, and I was concerned about appearing rude if I expressed what I believed- that we'd be quicker if he owns content and I own design. We reworked on each other's work for a month, and in the end, I learned I would have saved us a lot of time if I had been honest at the start. Critical feedback isn't rude. We just need to have a foundation of trust that we're both here to make Genmark a success.
03/
How do you collaborate with teams?
When testing Genmark, we saw that marketers and business owners didn't really trust the recommendations that the platform was giving them because there was no visibility into how the recommendations came to be and why they'd work. I worked with the engineering team to understand what was happening in the backend, and communicated it to the user through the UI. Recommendations were based on competitors' marketing campaigns and posts, trends, and available assets from the busienss. This background gave users a reason to trust Genmark's recommnedations. I've worked with the founder to brainstorm vision. Even though what we're imagining is out in the future, it defines the foundation we set in the MVP. I've worked with sales to get an understanding of what specifically is being sold, and the value we provide over competitors in a specific aspect- we're selling simplicity and strategy, so I need to make genmark feel like a strategic partner in everything it does, not just the campaign/post recommendation parts.
04/
What kind of roles are you looking for right now?
I love new tech. I’m especially drawn to agentic products that rethink old workflows with new AI capabilities.