Scalvy is a modular EV powertrain provider with a powerful solution but had a website that looked outdated and read inconsistently with no clear narrative.
Goal:
Elevate brand identity and narrative with a redesigned landing page.
Measure:
Founder validation of branded visuals and narrative.
Result:
Created a visually driven site with 3D visuals and a unified design language that positioned Scalvy as a credible, future-facing EV innovator.
Starting with a visually-disconnected site
The original site had the right facts, but no structure. I re-structured the entire content flow to tell a cohesive story - what Scalvy does, how it outperforms competitors, and why OEMs should reach out.
I replaced the disconnected visuals with a single cohesive visual language - futuristic but readable. Graphs, headlines, and layout now reinforced each other, turning text into narrative and stats into signals of trust.
Bringing Scalvy's hardware to life with a 3D rendering
To elevate the hero image, I went beyond flat illustrations. I recreated Scalvy’s powertrain and vehicle lineup in 3D using Rhino, composing a cinematic shot that felt grounded and real - not generic.
Then I rendered the image in KeyShot - spotlight, fog, smooth materials, and a vibrant blue for the powertrain. The result was a hero visual that made Scalvy’s product feel tangible, modern, and premium.
Creating a unified look and story
Before I redesigned it, the site jumped between mismatched styles - illustrated icons, screenshots of graphs, stock photos.
I unified the look, simplified the layout, and restructured the message:
What Scalvy offers → modular EV powertrains
Why it’s better → fewer components, faster time to market, better range
Who trusts it → U.S. Air Force and more
What to do next → read the white paper or book a call
Designing with ambiguity and learning when to pause
I worked closely with the founder and he gave me a high-level ask: “Make it look like it belongs in the future. Keep it simple. Make people want to reach out.”
He also gave me freedom. But I learned that “freedom” doesn’t mean build first, align later.
After crafting a high-fidelity 3D hero, I got feedback: the vehicles were too prominent, the powertrain wasn’t clear enough, and there wasn’t time to iterate.
In hindsight, a shared mood board or low-fidelity direction check would’ve saved hours. That learning has shaped every client interaction since.
Outcomes
Restructured the site into a clear, visually-driven narrative focused on value
Created a unified visual identity to replace inconsistent styles
Designed and rendered a custom 3D hero image to elevate the brand
